The Impact Personality Traits and Wealth on Investment Intentions: The Mediating Role of Investors’ Social Interaction Breadth

Document Type : Research Paper

Authors

1 Department of Accounting, Faculty of Management, Economics, and Accounting, Yazd University, Yazd, Iran.

2 Department of Accounting, Faculty of Humanities and Social Sciences, Ardakan University, Ardakan, Iran.

10.22103/jak.2025.25251.4176

Abstract

Objective: Financial decision-making is a complex process influenced by economic, psychological, and social factors that independently and interactively shape different behavioral patterns among investors. Therefore, this study aims to examine the impact of wealth and personality traits on investment willingness, as well as the mediating role of the breadth of social interactions in this relationship.
 
Method: The research method is survey-based, and the statistical sample consists of 369 individual investors actively engaged in financial and parallel markets. Data were collected in 2024 using a standardized questionnaire and analyzed using SPSS and SmartPLS software through structural equation modeling (SEM).
 
Results: The results indicate that personality traits have a significant negative impact on investment willingness, while wealth has a significant positive impact. Additionally, personality traits significantly and positively influence the breadth of social interactions, which in turn positively affects investment willingness. However, the mediating role of the breadth of social interactions in the relationship between personality traits and investment willingness was not supported.
 
Conclusion: Personality traits, wealth, and the breadth of social interactions all influence investment willingness. Given the growing importance of social interactions, their impact on investment decisions is becoming increasingly significant. These findings contribute to the understanding of investor psychology and can be valuable for policymakers, financial institutions, and financial advisory firms in designing more effective tools, products, and strategies.

Keywords


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Articles in Press, Accepted Manuscript
Available Online from 03 November 2025
  • Receive Date: 12 May 2025
  • Revise Date: 20 August 2025
  • Accept Date: 13 October 2025